Who we are

Bao Advisory. A business relations and China engagement practice. For companies and entrepreneurs. We bring our experience and network to help you confidently engage in the China or UK market. Based in London and Shanghai, we form a powerful and complementary partnership, reaching across two of the most dynamic markets. If you are looking for China support, introductions, connections, a deeper understanding, practical next steps, training for your international teams or a new China strategy contact us today. 

​For your China engagement make sure your reading list includes Sun Tzu, Tao Te Ching, Mencius, Mao Zedong, Xi Jinping, or contact us instead...

Services

From ad hoc advice and board level support to outsourcing your China department, we are flexible to suit you. Think of us as your China strategic adviser, someone with a deep understanding of the market that can unlock networks and guide you strategically. We have an extensive network, deep understanding of the market and a strong ability to communicate the strategic, practical and next steps in your engagement with China. We will also build understanding about China across your teams.  

China introductions. Whether you are looking for partners in China or a network in the UK, we can introduce you to the best of a wider China world.  You are not alone, others have gone before and we can fast track your China knowledge and network. 

China recommendations. China is difficult. Everyone has a different China strategy, has yours been written yet or challenged? We can input to your China strategy, sense check, enhance, input or rewrite as needed. We offer China strategy check up and recommendations.  

China navigator. You have been tasked with China, an exciting and daunting prospect. Do you have a strategic adviser on hand? Knowing what to question and when, understanding China's unique dynamics, how to present your company, feeling confident, informed and smart on China, engaging your employees, understanding how and why to incorporate both governments into your thinking. All this is a minefield. China is stressful.  A retained China navigator can be on hand. Nimble, discreet and effective to support you. Sometimes a simple informed second opinion provides reassurance as you take these steps, sometimes regular discussions as you navigate your way through.

China without favour. Independent and on your side. For those that have found a partner and your engagement is underway, do you have independent China advice, completely on your side, only with your interests in mind, to guide you on your way? There is a graveyard of companies that have gone before you, understand why and be open to what you don't know. 

China learning. Take your company with you. From board briefings to wider team engagement, the UK is remarkably ill-informed on China, we can help your company buy into your China journey and feel excited about your China engagement by deepening their understanding.  Become China Smart with Eight Levels to a Workable Wisdom. A flexible modular approach to suit budget need and schedule.  We help your team understand how China thinks the way it does.  China is in everyone's future, engage your employees through understanding. 
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China communications. Let new China find you. You are unknown. Through our partners we will help you grow your online China presence, connect to Chinese travellers, students, professionals and HNWI.  We can help you build, manage, maintain your digital presence on Chinese social media, on the right platforms, with the right message, translate your website, extend your reach, have a Chinese voice, a consistent brand image and tone of voice across platforms.

China Concierge & Shopping. Our partners service is dedicated to Chinese clientele and one of the only concierges of its kind in the UK & Europe, 100+ Chinese clients from mainland China, HK and Singapore use this service for personal shopping, events, travel, experiences, investment, property and education support services. The service is round the clock. 

China operational supervision.  For those that need deeper help and want to bring in more trusted support, we can oversee a team or if we can add value take on ourselves, or recommend others to help you. Always happy to recommend others where we cannot support. Your success is important to us. 

生意兴隆 | sheng yi xing long | may your business prosper

For Chinese companies and entrepreneurs

Your British horizon. Britain is an attractive destination for learning, touring, investing in and partnering. We help you deepen your knowledge and extend your horizon so you have a better appreciation of Britain, the country, the people and our unique ways.

Our shared interests. Britain and China share long rich histories, a love of gardens, landscape, art and creativity, a thirst for tea and a particular sense of humour. Our markets are dynamic. Our economies complementary. British institutions are old and stable, our standards often global, our industries much admired and our service sector second to none. Britain has beauty in its landscape, pageantry in its past, and a global city in London. All this beckons China.

British connections. We help Chinese companies and entrepreneurs navigate Britain, deepen knowledge, engage, connect and partner.  There are commercial, cultural and deeply human advantages to building understanding between Britain and China, and China and the world. 

We share our knowledge to help people see each other more clearly. It's a deeply human thing to do